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Published Sep 08, 2023

Matt Keezer Highlights the Transformative Role of Virtual Collaboration in Shaping Sustainable Corporate Travel

Matt Keezer Highlights the Transformative Role of Virtual Collaboration in Shaping Sustainable Corporate Travel

As Published in the Financial Post – A significant shift is underway in the world of business travel, guided by a powerful but often unnoticed influence. The rise of advanced virtual collaboration tools is prompting a reevaluation of corporate practices, shedding light on the complex relationship between established travel norms and environmental concerns.

In a time of seamless connectivity, the emergence of online meeting platforms is driving change. These tools, offering video conferencing capabilities, are erasing geographical boundaries, and encouraging a fresh look at traditional business travel methods. Momentum Ventures CEO Matt Keezer points out: “We’re witnessing a turning point, as businesses reconsider their travel patterns with a renewed focus on environmental responsibility.”

The aftermath of the pandemic has prompted a deep reconsideration of the environmental impact of corporate travel, prompting a shift in mindset. An industry that was once primarily driven by necessity is now ripe for reassessment. The pandemic’s unexpected influence has led companies to examine their travel requirements, seeking out paths that prioritize sustainability. Deloitte’s comprehensive report, “Navigating Toward a New Normal,” captures this trend, with around one-third of U.S. companies and a significant 40% of their European counterparts pledging to reduce per-employee travel by more than 20% to align with ambitious 2030 sustainability goals.

When considering aviation in its entirety, it’s vital to acknowledge its substantial role in emitting carbon. As the world emphasizes the importance of taking care of the environment, the aviation industry is facing heightened scrutiny for its effect on the planet. This widens the conversation beyond business travel, underscoring the pressing requirement for sustainable options in aviation as a whole.

However, as the story develops, it’s crucial to highlight the beneficial influence of virtual collaboration tools such as Zoom and Microsoft Teams. Through their ability to lessen the necessity for physical travel, these platforms play an active role in curbing carbon emissions, forging a more environmentally friendly route for both businesses and the planet.

In this era of transformation, striking a balance between operational efficiency and environmental responsibility takes center stage. Keezer underscores, “We have the ability to harness technological advancements while fulfilling our responsibilities to the environment.”

The story unfolding with the rise of advanced virtual collaboration tools illustrates technology’s power to reshape corporate travel, forging a path toward greater sustainability on a global scale. “These platforms aren’t just changing how we work; they’re showcasing that operational efficiency and environmental consciousness can coexist, propelling us into a promising era,” Keezer adds.

About Momentum Ventures

Established in 2014 and headquartered in Montreal, Quebec, Momentum Ventures™ is a dynamic holding company focused on transforming the travel industry. Through a portfolio of subsidiaries including notable brands like FlightHub™ and Justfly.com™, Momentum Ventures is committed to operational excellence and sustainable growth strategies. With a track record of expanding in competitive markets, the company continues to innovate and reshape the travel sector.